Responsibilities:
1. Develop and execute digital marketing strategies to enhance brand visibility and drive customer acquisition.
2. Manage and optimize online advertising campaigns across various platforms, including Google Ads and social media channels.
3. Conduct market research to identify trends and opportunities, staying current with industry advancements.
4. Create compelling content for digital platforms, including social media, blogs, and email campaigns.
5. Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts.
6. Collaborate with cross-functional teams to ensure cohesive brand messaging and alignment with overall marketing objectives.
7. Utilize SEO techniques to improve website traffic and enhance organic search visibility.
8. Implement and manage email marketing campaigns, focusing on lead nurturing and customer engagement.
9. Stay informed about industry best practices and emerging digital marketing trends.
10. Provide regular reports and insights on digital marketing performance to inform decision-making.
Qualifications:
1. Bachelor's degree in Marketing, Business, or a related field.
2. Proven experience in digital marketing with a focus on creating and implementing successful campaigns.
3. Proficiency in using digital marketing tools and platforms, such as Google Analytics, social media management tools, and email marketing software.
4. Strong analytical skills with the ability to interpret data and draw actionable insights.
5. Excellent written and verbal communication skills.
6. Creative mindset with the ability to generate innovative ideas.
7. Familiarity with SEO best practices and a solid understanding of online advertising principles.
8. Detail-oriented and capable of managing multiple tasks and deadlines. . WT me ***
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