Responsibilities
-Plan and execute all digital marketing, including S, marketing database, email, social media and display advertising campaigns
-Design, build and maintain our social media presence
-Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
-Identify trends and insights, and optimize spend and performance based on the insights
-Brainstorm new and creative growth strategies
-Plan, execute, and measure experiments and conversion tests
-Collaborate with internal teams to create landing pages and optimize user experience
-Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
-Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
-Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
-Developing and monitoring campaign budgets.
-Planning and managing our social media platforms.
-Preparing accurate reports on our marketing campaign’s overall performance.
-Coordinating with advertising and media experts to improve marketing results.
-Identifying the latest trends and technologies affecting our industry.
-Evaluating important metrics that affect our website traffic, service quotas, and target audience.
Requirements:
-Bachelor’s degree in marketing or relevant field.
-A minimum of 5 years experience in a digital marketing or advertising position in cosmetic industry.
-In-depth knowledge of various social media platforms, best practices, and website analytics.
-Solid understanding of HTML, CSS, and JavaScript is required.
-Highly creative with excellent analytical abilities.
-Outstanding communication and interpersonal skills.
-Up-to-date on the latest trends and technologies in digital marketing.
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