Qualifications, Experience, Knowledge & Skills
Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.
Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables.
Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams.
Leading ongoing management of digital touch points, including teksavvy.com (home page and top level sections), social networking landing pages, and mobile.
Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
Owning and maintaining site analytics, metrics, and campaign reporting.
In depth knowledge of SEO and adwords programs.
Design digital media campaigns according to business goals
Coordinate and manage the creation of all digital content such as website, blogs, press releases and podcasts, infographics, videos etc.
Establish our web presence
Work to improve our brand presence
Maintain and manage all our social media channels
Suggest strategies and methods for improvement
Regularly track and get insights into competitors' strategies
Develop and monitor ROI and KPIs
Stay up-to-date with digital media technologies and latest trends
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