Marketing executives are usually part of a larger marketing team whose aim is to raise awareness of new products, brands and services via campaigns and projects.
Executives tend to be involved in practical rather than strategic ways but they’re often involved in multiple aspects of a campaign.
As a result, they’re likely to have a lot of responsibility and need to juggle many priorities.
Contributing ideas to marketing campaigns.
Conducting research and analyzing data to identify and define audiences.
Compiling, distributing and presenting ideas, information and strategies.
Coordinating promotional activities, events and interviews.
Managing production and performance of multimedia content.
1-3 years' experience
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