Job Detail

Manager Strategy for Digital Marketing

Posted on Oct 12, 2020
Location: Dubai, UAE
Industry: FMCG / Food / Beverages
Job Type: Full Time/Permanent
Education: Bachelors
Experience: 3 Years
Salary: 10000 - 20000 UAE Dirhams (Monthly)

Job Description

As a key member of the Loyalty team, this role will be responsible for developing and managing the loyalty-related digital communication assets, ensuring the CASHBACK loyalty programme fully delivers on its customer objectives. The job holder will support to design and implement programme activities, tactical campaigns and develop insight-driven member lifecycle initiatives.


Candidate Requirements

Job Responsibilities
Liaise with internal Business units on secondary campaigns sent to members and consolidate messaging where feasible.
Work closely with the CRM and Customer insights and Analytics teams on segmenti, understanding behavioural insights to develop campaigns to grow the base and contribute to the financial performance of the MAF ecosystem. Report regularly on results, as well as larger acquisition and engagement metrics.
Maintain strong collaboration with Corporate Marketing and Corporate Communications (including W Team Email Task Force, PR and Mass Advertising) and drive mass, direct, digital and social communications related to the programme.
Support all loyalty team members in defining and executing on marketing plans. This includes Product (new benefit launches) and Partner teams (new partner launches & existing partnerships).
Manage all loyalty related direct communications sent to members including partnerships, product developments, newsletters and tactical. Manage conte of each communication and ensure overall governance in terms of branding, contact strategy, targeting, execution and results.
Drive member growth via creative acquisition strategies and build processes to ensure ease of access across all customer touch-points.
Support on delivery of programme collateral and fulfilment, activation calendar, events as well as annual conte. Work closely with service providers to agree on SLAs for fulfilment and inventory.
Support the programme’s Lifecycle Strategy and drive interventions related to each phase (on boarding, activation, stretch, lapse, churn etc.) to build member engagement and advocacy.
Job Requirements
Positive feedback from internal stakeholders on the impact of the loyalty programme on the business units, their departments, and the wider MAF ecosystem
Performance and personal development of the team
Deliver an exceptional member engagement experience that makes the loyalty programme stand out from other regional programmes
The customer journey will be smooth and transparent, demonstrated by strong member growth, active participation, few complaints and positive feedback Job Details


Skills Required

Job is expired

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