As a Paid Ads Specialist your job will be to develop effective buying strategies, determine ad type for various social media outlets, identify target audiences and craft effective campaigns. Finally ensure that ads reach the intended audience through the right channels at optimal prices
Responsibilities include:
Developing effective media buying strategies.
Participating in media planning to identify target audiences and craft effective campaigns.
Help identify target audiences and plan media campaigns.
Optimize plans and budgets according to the best media mix.
Experiment with new platforms and channels.
Monitor costs and return on investment (ROI)
Prepare progress reports for clients
Requirements and skills
Proven experience as Media Buyer or similar role; on platform : Meta, Tiktok, Snapchat, LinkedIn, Twitter
Familiarity with media-buying, planning and research
Interest in following advertising and media trends
Working knowledge of media analytics software
Organizational and multitasking abilities
Attention to detail
Critical thinking skills
Minimum 2 years of experience
Any graduate
Portfolio with previous work experience is a must
Open to Indian, Filipino and Arab nationalities
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