\[Strategic :-
1. Prepare annual Advertising plans to meet the Al Sayer Advertising strategic objectives.
2. In co-ordination with the GM, strategize, plan and implement a coordinated launch plan for still shooting, AV and TVC production for new business generation and to existing clients.
\[Operational :-
1. Formulate strategies and work with clients to uncover business needs and objectives, identi products to help achieve client goals.
2. Recommend innovative ideas for advertising campaigns to all kinds of media such as TV, Radio and print media.
3. Discuss the business objectives and job requirements in coordination with the Account team in order to interpret the client's business needs and develop a concept to suit client's requirements.
4. Review the brief received from the account team for Art design and concept.
5. Create the concepts / ideas on the design software such as Photoshop, Illustrator etc, share concepts / ideas with the creative team and modify if necessary.
6. Forward concepts / ideas to the studio for technical finishing and modify to suit clients requirements in terms of size and media preferences.
7. Advice the photographer to take multiple shoots of the products to select the best features of the product.
8. Follow up with the Graphic Designers for initial designs and layout.
9. Monitor the production of sketches, storyboards (television), roughs, scamps print for conformity to clients requirements and communicate the same to the clients.
10. Monitor the studio to ensure quality of outputs and meeting of deadlines.
11. Monitor the execution of all client requirements within the deadline and budget.
12. Establish consistent standards and provide creative direction for the Brands ensuring maintenance of the quality standards.
13. Monitor, revise, and develop adverts or campaigns in response to feedback from the Creative Director, Account team or clients.
14. Monitor the shooting of the TVC or documentaries to ensure execution of the script as per the concept.
15. Provide client service department with the cost of pictures downloaded for the purpose of designing the concepts.
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