Audience: Work alongside the Data Science & Audience Insights team and use our social listening tools to identify and build an understanding of our clients’/prospects’ target audiences and trends.
Set clear objectives: Agree objectives for campaigns considering traffic, brand awareness, customer retention, online reputation, leads or sales as a starting point
Social strategy: Work alongside the client’s internal team, agency, our Content & Digital PR team to define and manage the Social strategy. This may also include working alongside the Paid Media team when amplifying social campaigns.
Campaign Analysis: Analyze the end of campaign performance, coming back to the campaign objectives and business goals, and identifying successes and areas for improvement.
Influencer marketing: Work with clients to define the right approach for influencers to meet the set objectives. Identify and liaise with relevant influencers, negotiating fair rates for content, and ensuring the relevant agreements are in place.
Project management skills: Effectively manage client campaigns, ensuring they’re delivered on time, to a high standard; communicating with social influencers and platform partners (e.g. Vamp / Whalar etc) will be necessary, as well as internal communications, i.e. with the Creative, Content & Digital PR, and Paid Media teams.
New Business: Build responses to prospects’ briefs, identifying areas for improvement and ideas for new activity and be able to present these in a compelling way to senior stakeholders.
Presentation and people skills: Strong presentation and speaking skills; ability to build and maintain relationships easily; ability to effectively communicate information and ideas in written and verbal format and build and maintain relationships; organized (you’ll work on multiple projects at once), with high attention to detail; a proactive, can-do attitude.
Proven work experience within social media.
Expertise in managing multiple social media platforms.
Ability to deliver creative content ideas.
Familiarity with online marketing strategies and channels.
Expertise with social listening and community management tools, e.g. Brand Watch, Pulsar, Sprout, etc.
Ability to grasp future trends in digital technologies and act proactively.
Maintains excellent writing and language skills.
Excellent communication skills.
Multitasking and analytics skills.
Must have the right to work in the UAE Desired behaviors.
Proven experience in planning and managing social media and influencer campaigns and longer-term strategies.
Commercially and creatively minded.
Excellent communication skills and the ability to work well alone as well as with different departments across the business.
Process driven and demonstrate an ability to deliver in a timely manner.
Energetic, enthusiastic, proactive and driven.
A self-starter with respect for others’ points of view.
Paid social knowledge is beneficial.
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