· Develop pricing strategies, balancing firm objectives and customer satisfaction.
· Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
· Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
· Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
· Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
· Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
· Select products and accessories to be displayed at trade or special production shows.
· Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
· Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.
· Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
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