We are searching for a highly-creative digital marketing manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness. Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
• Plan and execute all digital marketing, including S, marketing database, email, social media and display advertising campaigns. (Crea email marketing campaigns)
•Facebook ads
•Snap chat ads
•Instagram ads
•Google ads
•Tiktok
•E mail marketing / mail chimp newsletters
• Design, build and maintain our social media presence.
•Facebook
•Instagram
•Tiktok
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies for all platforms . (must have a content calendar)
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
•Planning digital marketing campaigns / designing the ads for digital marketing and running the ads on different digital marketing platforms.
•Conduct competitor analysis to understand their digital marketing performance and use the insights to create marketing strategies for the customers.
• Increase visibility in search and increase traffic and conversions from organic search through on-page and off-page SEO efforts.
•responsible for ensuring that the website is easily found by the target audience. Optimising website structure and content for search engines (SEO) a the use of paid online advertising (SEM) are two ways a digital marketer helps to drive relevant traffic to their website.
• Perform website audits to understand the clients' website taxonomy and SEO performance, identify areas
of improvement and suggest quick wins to improve search engine visibility.
• Perform keyword research including discovery and expansion of keyword opportunities.
• Create SEO-friendly web content for leading clients as per their brand guidelines and tone of voice.
•Develop and implement social media strategies to optimize the performance of customers' social media
accounts and pages.
• Prepare copy for creatives such as video scripts, social media posters, etc., for social media promotion.
• Create and execute an Inbound Marketing strategy for brand awareness, promotion, and lead generation.
• Create a content strategy for the website to increase website ranking and traffic.
• Prepare technology-focused content materials such as blogs, white papers, promotional content including
landing pages, social media post contents, and PR.
• Create a content marketing strategy to actively promote the prepared website contents on other relevant
platforms.
•Blog posts and articles for the website
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