· Monitoring and analyzing market trends.
· Develop affiliate marketing programs and market research.
· Studying competitor’s product and services.
· Exploring ways of improving existing products and services and increasing profitability.
· Preparing and managing marketi plans and budgets (New & Old Launches).
· Media vehicle selection including newspapers and magazines.
· Coordinate in all the exhibitions branding and marketing material set ups.
· Liaising with other internal departments like Sales, Finance, Design & PR.
· Manage the production of indo marketi promotional props;
· Travelling to different regio (Outlets and Exhibitions) to know the market scenario and trends.
· Loyalty Program effectiveness (Customer Relationship Management).
· Snow Ball Effect Analysis & ROI analysis against Marketing Budget spent.
· Prepare, maintain & present quarterly, half yearly & annual reports.
· Follow up with the professional photographer (Company Employee) to cover all the company events including, Promotions, Exhibitions, etc.
· Plan and execute all digital marketing, including S, marketing database, email, social media and display advertising campaigns.
· Design, build and maintain our social media presence.
· Responsible to manage social media influencers (Bloggers)
· Coordinate with PR companies and handle all the PR activities, Editorials, write ups and events with the approval and coordination of sales department
· Maintain and handle week PR editorial with calendar (Newspaper & Magazines)
· Knowledge of local and international publications and opportunities
· Manage social media accounts (Ads, Posts, Comments, Enquiries and Bloggers)
Develop and implement department objectives, individual staff objectives along with KPI’S and manage performance review and appraisal of subordinate staff based on these objectives by annual.
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