PPC Specialist Role Responsibilities:
Develop and execute SEO, PPC, inbound, and outbound marketing campaigns to boost organic traffic, generate leads, and drive sales—ultimately increasing our revenue
Establish link building strategies and set up conversion tracking to evaluate customer activity on our digital platforms and measure effectiveness of marketing campaigns
Execute Facebook, Instagram, Linkedin, YouTube and Tik Tok Ad campaigns with top-notch content strategies
Prioritize strategy to optimize the campaigns on a daily-basis and monitor ad campaigns to improve the performance and Cost-per-Lead.
Create, deploy, and analyze the performance of our paid ads to maximize traffic and optimize conversion rates
Analyze SEO and PPC campaign performance using performance metrics and analytical tools to suggest improvements for future campaigns
Compile and analyze data for all ongoing campaigns to prepare Week progress reports for the Marketing Head
Stay up-to-date with the best SEO and PPC practices to identify new ways for creating more efficient campaigns
PPC Specialist Role Requirements
Degree in Marketing, Communications, or any related field
At least 4 years of experience with SEO, PPC, and social media marketing
Experience with keyword research and analytical tools, such as Ahrefs, SEMRush, Google Search Console, and Google Analytics
Expertise in and multivariate testing
Proven experience with paid ad campaigns and promotions on social media
Excellent communication and interpersonal skills
Strong ability to act immediately on feedback, suggestions and come with viable solutions
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