• Reviewing and analyzing client sites for areas that can be improved and optimized
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Identifying powerful keywords to drive the most valuable traffic
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Writing powerful calls-to-action to convert visitors
• Filling websites and other content with effective keywords
• Writing effective SEO content for blogs, websites and social media accounts that attracts and converts our target groups
• Developing link building strategies
• Analyzing keywords and SEO techniques used by competitors
• Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• 10 years of experience in successfully developing in content marketing, content growth and executing SEO campaigns
• Working towards a Degree of Marketing, Digital Marketing or Business Administration.
• Experience with other aspects of marketing, such as customer growth and promotion.
• Deep understanding of search engine algorithms and ranking methods
• Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Excellent written and verbal communication skills (email, phone, etc.)
• Comfortable analyzing high volumes of data on a daily basis
• Familiarity with content management systems
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Outstanding ability to think creatively, strategically , and identify and resolve problems
• Strong organizational, time management, and analytical skills
• Experience with website optimization tools
• Fluent in English
• Available immediately in Dubai.
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