SOCIAL MEDIA SPECIALIST
ABAYA & MODEST FASHION BRAND
We are seeking a highly creative, experienced, and results-driven **Social Media Specialist** to join our team. The ideal candidate will have proven experience working within the **abaya, modest fashion, luxury fashion, or related industry**, with a strong understanding of fashion branding and digital marketing.
The successful candidate will be responsible for managing and developing our social media presence, creating engaging content, strengthening brand visibility, and supporting the overall digital marketing strategy of the brand.
KEY RESPONSIBILITIES
* Develop, manage, and execute the brand’s social media strategy across Instagram, TikTok, Snapchat, and other relevant platforms.
* Create and coordinate high-quality, visually appealing content aligned with the brand’s identity and target audience.
* Plan and manage monthly content calendars, campaigns, product launches, and promotional activities.
* Develop creative concepts for social media posts, Reels, Stories, and other digital content.
* Coordinate with photographers, videographers, models, and creative teams for photoshoots and content production.
* Stay informed about current fashion, abaya, modest fashion, and social media trends and incorporate relevant trends into the brand’s content strategy.
* Monitor social media performance, engagement, audience growth, and campaign results, providing regular reports and recommendations.
* Manage the brand’s online community and ensure all customer interactions and communications reflect a professional and premium brand image.
* Collaborate with the management and creative team to maintain consistency in the brand’s visual identity, tone, and messaging.
* Identify opportunities to increase brand awareness, audience engagement, and customer growth through social media.
### REQUIREMENTS & QUALIFICATIONS
* **Minimum of 2 years of relevant experience in social media management, preferably within an abaya, modest fashion, fashion, or luxury fashion brand.**
* **Previous experience working specifically in the same or closely related field is required.**
* Strong understanding of fashion and luxury brand positioning.
* Proven experience in developing and executing successful social media strategies.
* Excellent knowledge of Instagram, TikTok, Snapchat, and other major social media platforms.
* Strong content creation and creative planning skills.
* Excellent written and verbal communication skills.
* Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
* High attention to detail and a strong sense of aesthetics and visual presentation.
* Ability to work independently and collaboratively in a fast-paced environment.
* A portfolio or examples of previous social media work and campaigns are highly preferred.
**Candidates with proven experience in the abaya or modest fashion industry will be given priority.**
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